Publications

Featured Publications

Explore My Published Works

A curated selection of my articles, blogs, and presentations. Dive into my journey as an author and discover the stories that define my professional brand.

TitleBrief Description
[2025-01] Anonymous-to-Known Identity Resolution and First-Touch Personalization: A Retailer Win-WinRedpoint Global blog post explaining identity resolution and first-touch personalization for retailers.
[2024-03] Graphs, not Guts: Engender Trust in Your Customer DataRedpoint Global blog article on using visualizations to foster trust in customer data.
[2023-04] Closing the CX Gap Using Data — MarTech PodcastPodcast episode on closing the customer experience gap using clean, unified data.
[2023-04] Data Quality Awareness — MarTech PodcastPodcast episode discussing why organizations must prioritize data quality.
[2022-03] Omnichannel Customer Experience Requires Perfect DataArticle on how perfected data underpins omnichannel CX and loyalty.
[2022-03] Redpoint CTO to Present at MarTech Virtual Training EventCompany blog announcement for your MarTech Training presentation rebutting the “Every CDP Does Everything” premise.
[2022-02] Achieving Superior Data Quality — MarTech PodcastPodcast episode outlining disciplined data sourcing, mapping, and identity resolution.
[2021-12] Omnichannel Customer Experiences Need Accurate First-Party DataRTInsights article on first-party data as the foundation for omnichannel CX.
[2021-12] What to Expect in 2022: Data Privacy, Data Quality, and MoreDATAVERSITY co-authored article on privacy shifts, first-party data, and quality expectations.
[2021-07] Data Cleansing — TechStrong TVVideo interview about “dirty” data, cleansing practices, and loyalty upside.
[2021-06] An Ensemble Approach to Optimization — How AI HappensPodcast episode connecting business questions to AI via an ensemble approach.
[2020-12] Embrace Complexity, That’s Where the Magic Happens!LinkedIn essay advocating leaning into complexity to drive better outcomes.
[2018-09] Strata Data Conference 2018 (New York): Speaker AppearanceListed as a speaker at the Strata Data NY 2018 event.
[2018-07] 3 Things You Need to Get the Most Out of a Data LakeLinkedIn article on practical steps to maximize value from data lakes.
[2018-06] RedPoint Global Named Finalist in Microsoft Partner of the Year (AI)LinkedIn post and commentary on RedPoint’s 2018 Microsoft AI finalist recognition.
[2017-11] Future of Data Podcast: Becoming an Unbiased TechnologistPodcast interview covering tech bias and data‑driven engagement.
[2017-11] The Five Most Important Characteristics of a Customer Data PlatformArticle defining the essential capabilities of a true CDP.
[2017-08] The Digital Customer Experience Needs an OwnerLinkedIn article arguing for clear leadership over digital CX.
[2017-05] Deploying a Customer Data Platform: 3 Tips to Ensure Successful IntegrationArticle with practical guidance for CDP deployment.
[2017-01] Think Omnichannel Retail to Save Your Brick‑and‑Mortar StoreLinkedIn article on omnichannel strategy for retailers.
[2016-05] Data Summit 2016: The Internet of Things Cross‑Fire PanelConference panel appearance at DBTA Data Summit.
[2016-05] One Marketing Technology Myth to Rule Them AllLinkedIn article critiquing channel‑driven marketing strategies.
[2016-02] Distinguishing Data Quality from Data GovernanceLinkedIn article clarifying the differences and interplay.
[2015-05] Data Summit 2015: The Data Lake: From Hype to Reality (Panel)Conference panel appearance at DBTA Data Summit.
[2015-02] Breaking Through the Top 5 Enterprise Data Quality Roadblocks Inside HadoopStrata + Hadoop World 2015 talk on breaking through data quality roadblocks inside Hadoop.
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